Your website’s main service page is like a warm handshake. It’s the first step to building trust with potential customers. It needs to clearly show what you offer, why you’re the best choice, and how you can help. In this post, we’ll also cover what to include on the contact page for website SEO, as both your service and contact pages play a crucial role in driving traffic and turning visitors into customers.
What to Include on the Main Service Page
1. Start with a Friendly Introduction
Open your page with a clear explanation of what your business does and how it helps people. Use welcoming, easy-to-understand language.
For example:
“At Tazeet Digital, we specialize in digital marketing services like SEO, social media, and content marketing. Our goal is simple: to help your business grow online.”
This lets visitors know they’re in the right place and sets the tone for the rest of the page.
2. Clearly Describe Your Services
List each service you offer with a short, clear description. Use bullet points to make it easier to read:
- SEO Services: We help your website rank higher on Google so customers can find you.
- Social Media Marketing: We create posts and ads that attract attention and grow your audience.
- Content Writing: We write blogs, articles, and website content that drives traffic.
Keep the focus on how your services solve problems for your customers.
3. Include Testimonials or Success Stories
Adding real reviews or stories from satisfied customers builds trust. For example:
“Tazeet Digital helped us increase website traffic by 70% in just 4 months. Highly recommend!”
Testimonials reassure new visitors that you deliver results.
4. Use Eye-Catching Visuals
Images, videos, or infographics can make your page more engaging. Show examples of your work, team photos, or a short video explaining your services. This makes your page more human and relatable.
5. Add a Call-to-Action (CTA)
Your service page should guide visitors on what to do next. Use clear CTAs like:
- “Contact us today to get started!”
- “Need help? Schedule a consultation now.”
Make these buttons easy to see and click.
6. Highlight Your Expertise
Mention awards, certifications, or anything that shows you’re a trusted expert. For instance:
- “Certified Google Partner.”
- “Over 500 successful campaigns completed.”
This gives visitors confidence in your services.
7. Optimize for SEO
Use keywords like “what to include on main service page SEO website” naturally throughout the page. But don’t overdo it—make it sound natural and helpful.
What to Include on the Contact Page for Website SEO
Your contact page is one of the most important parts of your website. It’s where visitors decide to reach out to you, so it should be simple, helpful, and optimized for SEO.
1. Include a Clear and Easy-to-Find Contact Form
Make sure your contact form is simple and asks for only the essential details, like:
- Name
- Phone (optional)
- A message field
Keep it short so visitors don’t feel overwhelmed.
2. Add Multiple Contact Options
Not everyone likes forms. Include:
- A phone number
- An email address
- A physical address (if applicable)
This makes it easy for people to contact you in the way they prefer.
3. Use Local Keywords
If you serve specific locations, include those in your contact page content. For example:
“Get in touch with Tazeet Digital, your trusted digital marketing agency in Dubai, UAE.”
This helps your contact page rank higher for local searches.
4. Embed a Google Map
If you have a physical office, embed a Google Map on your contact page. This helps with local SEO and makes it easier for visitors to find you.
5. Include a Call-to-Action (CTA)
Encourage visitors to take the next step. For example:
- “Have questions? Send us a message now!”
- “Ready to grow your business? Contact us today.”
6. Make It Mobile-Friendly
Most people will visit your contact page on their phones. Test it to make sure everything looks good and works smoothly on small screens.
7. Add Structured Data
Use schema markup to help search engines understand your contact page. This can improve how your page appears in search results.
Conclusion
Both your main service page and contact page are essential for your website’s success. By making them clear, easy to use, and optimized for SEO, you’ll attract more visitors and turn them into customers.
At Tazeet Digital, we specialize in creating websites that not only look great but also perform well in search engines. Need help optimizing your service or contact pages? Get in touch with us today!
