Our On Page SEO Optimization Process
On Page SEO
This part of Search Engine Optimization refers to the things we do on our web page. The things to see in our own page are Meta Tags, Header Tags, and Alt Texts etc.
Based on the keywords data we have from our keyword research, we optimize your websites and incorporate those keywords in our meta tags, header tags, and alt texts naturally.
We have to use related images in our blog posts and pages so we can use our target keywords in it. It’s totally useless if our site doesn’t have related content, related images and related tags and texts.
We have to remain in order and keep all of our content including pages and posts in order according to the keywords data we have.
The less we have unrelated content, the less our website get distracted to the audience that we don’t need.
Speed Optimization
After we have optimized our on page, it is the time to get our hands to speed optimization. To be a brand, our website must have a high speed and needs less time to load.
There are some things to consider. First one is that our audience should not have to wait, talking to the point, they will not wait. There are a lot of websites on the internet that can answer their questions so why they should wait?
The other factor is, Google and other search engines will not rank the websites that have a long loading time. Our images should be compressed without compromising the quality, our http requests should be as less as possible and our JS and other docs are compressed to lower the page size.
Mobile Optimization
As most of the users have mobile and majority users use mobile to search things, optimizing the websites for mobile pages is crucial.
We should have accelerated mobile pages for better user experience (UX). The websites that are not responsive and their structure break have much lower probability of ranking as compared to the websites that are fully responsive and have higher speed of loading content on mobile.
So it’s not only about the user interface, user experience must be great to increase the chances of a website getting ranked.
If we have a brand new website, we’ll try to cover all the probabilities to rank higher on search engine results page.
Schema Markup
Schema Markup is meant to tell the search engine about the page and website. It tells the search engine what this page is about, and who are its authors. It tells the search engine that this page is about a service, is a home page or is a blog page or anything else.
It helps search engines to rank the website or web page against the related queries. It is better to set up the schema markup so our web page can get related audience against which we are trying to rank.
Duplicate Content Management
Most of the times, we try our best to rank but we can’t see significant progress. There could be other issues too but the most common issue is keyword cannibalization. Our own web pages compete with each other on same keyword and Google becomes unable decide which page to rank first.
Both pages have quality content because they are identical copies of each other or they are using the same target keywords. To counter this issue, we redirect the page which is a bit lower to the upper one.
This 301 redirect helps our SEO efforts bring fruits and the page which is up on the search engine results page start climbing the SERP time to time without facing any leg pulling by our same web page.
On Page SEO
This part of Search Engine Optimization refers to the things we do on our web page. The things to see in our own page are Meta Tags, Header Tags, and Alt Texts etc.
Based on the keywords data we have from our keyword research, we optimize your websites and incorporate those keywords in our meta tags, header tags, and alt texts naturally.
We have to use related images in our blog posts and pages so we can use our target keywords in it. It’s totally useless if our site doesn’t have related content, related images and related tags and texts.
We have to remain in order and keep all of our content including pages and posts in order according to the keywords data we have.
The less we have unrelated content, the less our website get distracted to the audience that we don’t need.
Speed Optimization
After we have optimized our on page, it is the time to get our hands to speed optimization. To be a brand, our website must have a high speed and needs less time to load.
There are some things to consider. First one is that our audience should not have to wait, talking to the point, they will not wait. There are a lot of websites on the internet that can answer their questions so why they should wait?
The other factor is, Google and other search engines will not rank the websites that have a long loading time. Our images should be compressed without compromising the quality, our http requests should be as less as possible and our JS and other docs are compressed to lower the page size.
Mobile Optimization
As most of the users have mobile and majority users use mobile to search things, optimizing the websites for mobile pages is crucial.
We should have accelerated mobile pages for better user experience (UX). The websites that are not responsive and their structure break have much lower probability of ranking as compared to the websites that are fully responsive and have higher speed of loading content on mobile.
So it’s not only about the user interface, user experience must be great to increase the chances of a website getting ranked.
If we have a brand new website, we’ll try to cover all the probabilities to rank higher on search engine results page.
Schema Markup
Schema Markup is meant to tell the search engine about the page and website. It tells the search engine what this page is about, and who are its authors. It tells the search engine that this page is about a service, is a home page or is a blog page or anything else.
It helps search engines to rank the website or web page against the related queries. It is better to set up the schema markup so our web page can get related audience against which we are trying to rank.
Duplicate Content Management
Most of the times, we try our best to rank but we can’t see significant progress. There could be other issues too but the most common issue is keyword cannibalization. Our own web pages compete with each other on same keyword and Google becomes unable decide which page to rank first.
Both pages have quality content because they are identical copies of each other or they are using the same target keywords. To counter this issue, we redirect the page which is a bit lower to the upper one.
This 301 redirect helps our SEO efforts bring fruits and the page which is up on the search engine results page start climbing the SERP time to time without facing any leg pulling by our same web page.