How our SEO Research & Strategy Work?
Keyword Research
In Search Engine Optimization first and most important thing to do is Keyword Research. Most people think that it isn’t a big deal to do keyword research but it is not just opening the Google Keyword Planner and find the keywords that are related to your niche. It is a time taking process.
While doing keyword research, the most important thing to watch is keyword intent and this is not the only one thing. Apart from that, we’ve to watch what our competitors are doing?
After we’ve found the keywords that are related to our niche and we have targeted the intent we need, we’ll also have to watch which things are required to rank on these keywords.
We’ve to audit our competitors and follow their positive things, like their backlinks, their internal linking process and the type of content they are writing.
Site Architecture & URL Structure Optimization
After we’ve found the keywords, intent and done our competitor research, it’s time to take the next step, which is setting up our website’s structure.
Our pages and posts should have a proper structure, for example, the posts are must be in the related categories. The pages should also be divided into proper parent and child pages according to the niche.
After setting up the site architecture, our URLS will be optimized automatically, like our SEO service page has a parent page of services and the URL structure is “https://tazeetdigital.com/services/search-engine-optimization“
Content Creation & Optimization
The next step is to create related content. If we have a service site, we must have related content on the website.
The blog section of the website should have a proper keyword strategy to follow. For example, if we are offering SEO services, our blogs should have related content according to our service. In our case, we must have content about “How to do SEO”, “How SEO can help you grow your business online” and extra.
But it’s not just about creating content, if our content is not good for audience or search engine, it isn’t good for our site. The content must follow the Google Guidelines about content and it must answer the user’s querry.
Internal Linking Strategy
The last step in this section is to interlink the pages and posts. The service page must have the links to all of our services and our blogs should be linked to our particular service page if possible.
If we create good and engaging content that answers to the questions of our users, follows Google’s guidelines to write the content, and is properly interlinked where necessary. There are more and more chances of our site to grow on Search Engine Results Page.
These are the basic and most important factors for a website to get audience and it opens more gates to rank our website higher on Google or other search engines.
Keyword Research
In Search Engine Optimization first and most important thing to do is Keyword Research. Most people think that it isn’t a big deal to do keyword research but it is not just opening the Google Keyword Planner and find the keywords that are related to your niche. It is a time taking process.
While doing keyword research, the most important thing to watch is keyword intent and this is not the only one thing. Apart from that, we’ve to watch what our competitors are doing?
After we’ve found the keywords that are related to our niche and we have targeted the intent we need, we’ll also have to watch which things are required to rank on these keywords.
We’ve to audit our competitors and follow their positive things, like their backlinks, their internal linking process and the type of content they are writing.
Site Architecture & URL Structure Optimization
After we’ve found the keywords, intent and done our competitor research, it’s time to take the next step, which is setting up our website’s structure.
Our pages and posts should have a proper structure, for example, the posts are must be in the related categories. The pages should also be divided into proper parent and child pages according to the niche.
After setting up the site architecture, our URLS will be optimized automatically, like our SEO service page has a parent page of services and the URL structure is “https://tazeetdigital.com/services/search-engine-optimization“
Content Creation & Optimization
The next step is to create related content. If we have a service site, we must have related content on the website.
The blog section of the website should have a proper keyword strategy to follow. For example, if we are offering SEO services, our blogs should have related content according to our service. In our case, we must have content about “How to do SEO”, “How SEO can help you grow your business online” and extra.
But it’s not just about creating content, if our content is not good for audience or search engine, it isn’t good for our site. The content must follow the Google Guidelines about content and it must answer the user’s querry.
Internal Linking Strategy
The last step in this section is to interlink the pages and posts. The service page must have the links to all of our services and our blogs should be linked to our particular service page if possible.
If we create good and engaging content that answers to the questions of our users, follows Google’s guidelines to write the content, and is properly interlinked where necessary. There are more and more chances of our site to grow on Search Engine Results Page.
These are the basic and most important factors for a website to get audience and it opens more gates to rank our website higher on Google or other search engines.